Oughta Know [Inbound Marketing] Music Video!

Here she is! My awesome HubSpot music video in all its glory. I’d like to thank all the little people that made this happen. ;) Enjoy. (AND TELL ALL YOUR FRIENDS!)

Here are the lyrics so you can sing along. (Cause I know you do!)

“Oughta Know Inbound Marketing”
By HubSpot’s Rebecca Corliss

If I make one more call
I might go punch a wall.
No one understands
That this doesn’t work.

They hang up cause I’m a creep.
The mail I send they don’t read.
They always find a way to
Ignore me.
I’m interrupting their lives
So they threaten me with knives.
I didn’t think that marketing was like torture.

Cause the calls, direct mail
TV ads, they all fail.
And they aren’t getting me anywhere. They don’t work.
No!
And every time I try to sell
‘Didja know that I’m told I should go to hell?
Then I cry. Then I cry.
And you wonder why.

I want leads
To come to me.
Fix our SEO
Get some inbound links.
RSS
Let’s get blogging.
Why don’t we just use inbound marketing?
You. You. You. Oughta know.

Get my page rank up.
Tag my content.
Fix my landing page.
Let them come to me.

Now I can blog I can tweet
Publish things you will read.
Won’t have to bug you in the middle of dinner.
Google me organically
Search results one two and three.
You need my products? Uh huh. Yeah you’ll find me.

Cause the calls, direct mail
TV ads, they all failed.
And they weren’t getting me anywhere. They don’t work.
No!
And every time I tried to sell
‘Didja know I was told I should go to hell.
Then I cried. Then I cried.
And you wondered why.

Now my leads
They come to me
Fixed our SEO
Got some inbound links
RSS
Now we’re blogging
Thank god now we use inbound marketing.
You. You. You. Oughta know.

My “Music Video Debut” is this Monday…

I promise I wouldn’t let you down! It’s been a pretty long process. I first had to record the vocals. (YES, it’s me singing. And all the backup music was played by the fantastic Mr. David Fisher.) It’s a parody of a song I’m sure you’ve heard. Except now it’s an angsty, angry tune about inbound marketing! It will be awesomely campy and fun.

In the video are the fabulous and fun @mvolpe, @ellieeille, @rickburnes, @pamelump, @aaronwhite and @J_Vaughan. The past few weeks I’ve been editing, polishing and getting it ready to go.

SO GET PUMPED! It will be here (and hopefully… everywhere) Monday morning.

@JuliaRoy’s 10-year-old cousin will be a superstar by tomorrow.

Earlier today, Julia Roy tweeted the link to her little cousin’s performance of Some Where Over the Rainbow. All I can say is… Wow.

Her cousin’s name is Morgan, and in the beginning of her performance her voice is incredibly soft and sweet (with some impressive vibrato for her age). Well? Wait ’til she gets to the chorus for some attitude and power. It’s quite incredible.

Unfortunately embedding of this specific video has been disabled, but here is the link!

EDIT: They changed their minds and are letting me embed the video. Here she is!

Reminds me of a young Christina Aguilera. Except perhaps… better?

Why Britney Spears still has a career (and why we can’t help but love her).

Apparently Britney Spears is the most-searched name right now on the internet. And honestly? I’m not surprised. Especially with her new album Circus coming out tomorrow (I’ve already listened to it through imeem– not bad), there’s a lot of reasons why she has not and WILL not go away.

1) Her producers and song writers are mad scientists. Have you heard Womanizer? Every time I hear that song, it gets stuck in my head for hours. Womanizer-Woman-Womanizer-You’re-A-Womanizer-Oh-Womanizer-Oh-You’re-A-Womanizer-Baby. It’s hypnotic and one of the more effective hooks I’ve heard. The first time I heard the song, I hated it. Now? I haven’t been able to stop listening to it because it’s so addicting. There are some smart, calculated people behind that girl.

2) Dance music is incredibly produced and only requires you sing three notes. And that’s all she can sing, really. (Perhaps five notes.) Regardless, each track is incredibly produced with loads of vocal-manipulation, so ultimately what we’re hearing hardly has anything to do with Britney and everything to do with the sound technicians behind her.

3) Her best songs actually reflect how nutty she and her life are. Her new album is called Circus. There’s another song on it called Mannequin (perhaps exactly what she is?). If she were creating an album called “New and Improved” or “I Am So Glad Everyone Thinks I’m Normal Again”… I don’t think we’d buy it. She knows people think she’s crazy, so she’s working it.

4) People love to see the underdog succeed, or at least struggle to get back on her feet. Britney has been through hell and back, and we’ve been disgusting voyeurs, watching and dissecting her ridiculous life for over five years. We all laughed and gasped during her horrible performance at the VMAs. People are dying to see if this is the moment when she can finally turn her career around in all her pop princess glory.

5) There is a large fan base of early-twenties women who are nostalgic for the Britney they discovered in their early teens. For this reason, so many women–myself included–cannot let her go and continue to love her unconditionally. Britney was something completely new when she released Hit Me Baby One More Time in 1998, as the majority of female singers in the 90s were angsty women hating their men. When Britney emerged, she was refreshing, young, beautiful and fun. Her original fans still long for the day when they get their old Britney back (perhaps some subconsciously), as unrealistic as that is.

Long story short? Britney Spears isn’t going anywhere, guys. Sorry. Too many people love her, like it or not.

Rihanna, why do you own the radio?

First, Happy Thanksgiving! I hope you’ve been having a great weekend with your families. I’ve been spending the past few days up in New Hampshire at my parents’ house.

Aside from enjoying the company (and food),  I’ve also gotten the chance to borrow my father’s car and drive around a bit. It’s my favorite thing to do when I’m up here, especially for the opportunity to listen to the radio and catch up on my pop music. It’s true–this is actually something I look forward to.

Well, the past few days I’ve noticed two things:

1) “Live Your Life” by T.I. and Rihanna has played every time I’ve been in the car. I can only assume DJs are playing it at least once every hour.

2) 50% of the time I hear “Live Your Life” (and inevitable switch stations because I’m already sick of the song),  Rihanna’s “Umbrella” is playing on the other major Boston pop station (KISS 108 or JAM’N 94.5, respectively).

So, I’ve never worked and/or studied the radio industry, but was this set up?

The coordinated playing of the two songs has happened far too often for it to be pure coincidence, and I swear I’ve heard it done before with other artists. It’s smart really; if I’m listening to the radio (and I want to keep within the two major Boston pop stations), at that very moment I am forced hear Rihanna. And then I have to choose if I want to hear her new single or her old song that is so-last-year. Interesting tactic. (If it is a tactic.)

So did Rihanna’s record label make some deal with the radio stations to promote the new song? Or did the radio stations decide to do this? Rihanna’s record label is Def Jam, which is owned by Universal Music Group (ultimately owned by GE). KISS and JAM’N are both owned by Clear Channel. Is there some sort of collaboration there I’ve missed? Curious.

Anyhow, if anyone has some insight into this, hit me with your expertise. I find it really interesting and would love to get an insider’s perspective.

And for your listening pleasure, here are the aforementioned songs. However, I require you play them both at the same time.

Youuuuuuuu are being stupid, Soulja Boy.

Poor ROFLcon kids got their Crank That ROFLcon video taken down.

It really is a shame, but I love their response. It would be pretty awesome if this was one of the results that came up when searching for Crank That/Soulja Boy on Youtube. Don’t you think?

Let’s make it happen.

Hey Ben Folds! Pick my girls!

Kudos to you Mr. Ben Folds for being 1) one of my favorite musicians and 2) an incredible supporter of college a cappella!

Ben’s making a new album that will be entirely a cappella versions of his songs, and he’s asking college a cappella groups across the US to record themselves singing their favorite Ben Folds tune and upload it to YouTube. He will then select 12-15 groups to perform on the album.

And guess what? My old college group Chordially Yours is giving it a shot with their rendition of Underground!

So pick my girls, Mr. Folds! How could you not? :)

Twitter Halloween Icons and Thriller A cappella

Happy Halloween! Just wanted to share two cute things with you.

First, CHECK OUT THESE AMAZING HALLOWEEN ICONS FOR TWITTER. I am absolutely obsessed. I discovered them when @DieLaughing mentioned them in a Tweet, but I have no clue who the creator is. Show yourself!

Second, Adam Lasnik sent me a super cool 64-voice a cappella version of Thriller. The sounds in the beginning are pretty nuts, but the guy needs to work on his pitch (and falsetto) a bit. I give him a B- for vocal ability and an A+ for effort and creativity.

Enjoy and Happy Halloween!

Repcor: Your future song writer? :)

Once upon a time, baby Repcor made up a little song called “Uno Dos Tres” and sang it to her preschool class. At 9-years-old, she wrote a song about friendship (originally meant to be submitted to a Ghostwriter TV show competition) and taught it to 45 third-graders. Later that year, the kids performed it at an assembly for the entire elementary school.

In high school (during her fabulous, angsty-teen years), she wrote a song called “My Time,” got it recorded at her friend’s homemade recording studio, “mass-produced” a bunch of copies and sold three dozen or so to her friends. Right before graduation, she composed a piano piece called “II” and performed it for her school. She started college wanting to write movie scores.

Growing up, I was absolutely one of those stereotypical little girls who craved fame. I did every silly talent show. I was in every singing group. However, as an adult… the possibility of making any kind of living truly doing something musical remained an unfulfilled and seemingly unrealistic dream.

Well. Guess what?

The kind folks at HubSpot seem to think I might still have it in me, and they’ve asked if I would think up some creative songs for them. The plan is to make some funny “music videos” (if you will) about social media… the Internet… and whatever else we think up. I mean, come on! How cool is that?

I never thought I’d ever be given such a project. But you know? It’s pretty perfect, and I am absolutely pumped. I hate being cheesy. (Really I do.) But… this is a bit dream-come-true. Perhaps the beginning of something big!

Now, I just have to deliver! :)

So stick around, friends. Let’s see how this goes.

A Very Delicious Birthday.

I just wanted to say a quick THANK YOU to all of my wonderful friends for the birthday wishes yesterday. Between the DMs, Tweets, Facebook messages and wall posts… I felt loved. :)

Yesterday was incredibly fun. I went out to breakfast in the morning. Later met my good friend Betsy for pedicures, who also delivered me a delicious chocolate cupcake. Hung out for a bit. Then met up with some more people (including the lovely Maria) and went to REDBONES in Davis Square for some amazing BBQ. I had ribs, macaroni and cheese, mashed potatoes and corn bread. Then we all devoured a giant chocolate cake from Finale that Dave brought. Heaven.

Finished the evening at McFadden’s in Faneuil hall, where we watched some crazy people dance. And danced with them.

Good birthday. Good food. Good friends. I’m happy. :)